A rainbow of colour beams into Parisian concept store Colette for Havaianas

Havaianas Rainbow

A colourful cubist creation inspired by the kaleidoscope of shades in Havaianas’ range of espadrilles.

Design, Production + Installation

StudioXAG

Photography

Melvyn Vincent + Colette

Havaianas x StudioXAG: Rainbow Concept Store

Tessellating multi-coloured translucent acrylic boxes occupy the window, suspending the product, as if appearing weightless.

A spectrum of coloured neon parallel lines accentuate the rainbow aesthetic, highlighting the product, whilst a glowing white strip featuring the Havaianas logo runs across the entirety of the installation.