Topshop x StudioXAG: Morphing Wall

The Topshop window was constructed from hundreds of raw timber strips weaving wildly behind a curved whitewashed wall, whilst the Topman structure was angular, with a high-gloss lacquered finish. The two structures swept through the store overhead and seamlessly morphed into each other above the entrance.

A literal ‘ red thread’ joins the two windows. A recessed LED sunk into a lacquered red channel for the Topman store flows into a series of vermillion painted timber battens in Topshop, emphasising the link between the two spaces.