A textural, handcrafted window display at Harrods for VAARA

VAARA Marble + Chalk

A refined yet understated aesthetic that seamlessly echoes Vaara’s brand identity.

Design, Production + Install

StudioXAG

Photography

Melvyn Vincent

Vaara x StudioXAG: Marble + Chalk

Perform. Rest. Enhance.

For the Harrods leisurewear campaign in the department store’s Hans Crescent windows, we were pleased to work in collaboration with luxe apparel brand Vaara to design and produce a subtle yet impactful display celebrating the launch of the brand’s Autumn/Winter 2019 collection.

Founded in 2014 by former model Tatiana Korsakova, Vaara has achieved cult status for its streamlined leggings, tonal tank tops and cosy bodysuits. Vaara sits within the realms of fashion, wellbeing and leisure, carefully crafting timeless pieces for the health-conscious woman.

Incorporating materials that exude elegance, our bespoke window display featured rich marble plinths, dusty chalk floor treatments and a mirrored concertina backdrop.