Design, Production + Install
StudioXAGPhotography
courtesy of SelfridgesReflecting Charlotte’s world of Old Hollywood glamour, rich velvet curtains theatrically frame each window.
In the first window, scaled-up replicas of product take centre stage, framed by oversized polaroids displaying signature Tilbury make-up looks. Handwritten neon ‘mantras’ illuminate the window, featuring phrases like “Who will you be today?”.
In the second window, a kaleidoscopic spinning wheel showcased hypnotic beauty looks, alongside repeated motifs of lips and eyes, which created entrancing compositions.
For the in-store pop up space, the spinning wheel was brought to life inviting customers to become part of the show and discover their own hypnotic look.
