Design, Production + Installation
StudioXAGPhotography
Kristen Pelou, Melvyn Vincent + Francesca Anichini
Referencing the campaign narrative StudioXAG produced window and instore displays for stores across Europe.
Rock-like textures bathed in light combined with iridescent reflections and dichroic light inform the design. The installations reference sleek delicate structures encasing light, reflecting the saturation on the sun throughout the day.
Large scale printed graphics adorn the windows whilst in-store, rocks echo expansive desert scenes displayed in metalwork frames.
As the season progressed, the display was designed to transition from Night to Day, with the beam of light shifting to a bright orange and the graphics switching to a colourful sunrise.
