adidas Originals x StudioXAG: Deerupt 2 Launch

Continuing on from the success of the Deerupt shoe launch, the second instalment saw another bold graphic focus with a window and launch zone that echoed the distinctive mesh overlay used on the shoe.

Within the London flagship store, the window design comprised of a warped mesh grid with transparent apertures highlighting the product and created a disruptive optical illusion to the passerby.

The secondary window maintained the ‘disruptively simple’ ethos through a warped vinyl wrapping a display plinth and upper glass border. In-store the same distorted mesh breaks free into the 3rd dimension resulting in a rippling wave of bold graphic lines. These sculptural distortions rise up from a plinth forming an undulating grid with product perched on the ebbs and flows of the monochrome cross-hatching.