Coach x StudioXAG: Coach Tabby Shop

The Tabby handbag is a staple of the Coach brand, offered for 2023 through a bright café scene at their London flagship. Known for its playful silhouette, the Coach Tabby never seems out of style, and deserves a space that reflects and endorses the brand’s sense of timeless fun.

Inspired by classic American ice cream parlours, the store and window aesthetic would look at home at the chocolate shop of Wes Anderson’s The Grand Budapest Hotel, covered head to toe in a pastel pink, a colour scheme synonymous with our previous work on Tabby campaigns over the years.