Retail experience design inspiration from StudioXAG

Does anyone else feel like they’re racing from one thing to the next without a moment to pause and think? Maybe it’s just me…

Sometimes inspiration finds you at an unexpected moment. when your brain is idle, in the shower, looking out of the train window…  Sometimes you need to make the space to actively seek it out.

Over the last week our team has been busy getting inspired IRL – exploring both London Design Festival and Helsinki Design Week, seeking out what’s new from some of the most innovative and pioneering creators, so you don’t have to.

Dan Tobin Smith’s ‘letter C’ installation really caught my eye. I was struck by the simplicity and impact of the visual trick and was instantly drawn in. Never underestimate the power of a great window.

I also spent a lot of time geeking out about the magic of mycelium (an incredible root-like structure made from fungus 🍄) but that’s a story for another time.

Now it’s your turn. Grab a cuppa and take an idle minute or two to find some inspiration below.

Gemma Ruse

Co-Founder + Creative Director

What’s been your biggest design challenge?

In the countdown to London Design Festival 2023, we revisited 23 of our client’s design dilemmas and how we used creative design (think giant tinsel monsters) to overcome them.

Design Challenge 18: How do you create stand-out windows for the holiday season?

Design a moment of surprise and delight for the passerby – behold Napapijri’s monsters!

Explore the project

XAG Loves: Kevin

Associate Design Director Kevin pulls together his top insights from Helsinki Design Week across a common theme of keeping things local.

Find out more

London Design Festival 2023

Our team of designers set out to explore creative innovators in our city and round-up the outstanding moments.

Take a look

Turning up the volume with John Lobb

Inspired by the highly spirited codes of ska music, we designed and produced a series of evolving windows for John Lobb.

Designed with sustainability in mind, they will evolve for the Winter drop – stay tuned to see it for yourself!

Explore the project

StudioXAG wins two Creative Retail Awards!

We are thrilled to announce that we have won not one, but TWO Creative Retail Awards this year.

We were awarded best Pop-up Store for our work with Coach, bringing to life their Tomorrow’s Vintage collection and best Omni-channel Experience for our Cara Loves Karl global retail experience for Karl Lagerfeld.

Browse our award-winning projects