Sustainability | Low-carbon Retail Experience

Setting new standards for sustainability

There’s a shift in retail. A shift from superficial sustainability talk to more tangible action. Yet the throwaway nature of our industry remains a challenge.

As a certified B Corp, we are committed to being the change we want to see for our industry. We are pushing the boundaries of what’s possible for sustainable and responsible strategy, design and production within the worlds of retail, brand experience and beyond.

Sustainability is at the core of all decisions we make at StudioXAG, from the energy efficiency of our London and Amsterdam studios to collaborating with clients to make better material choices, we take a 360-degree approach.

Our industry has a significant role to play in the broader mission of decarbonisation. Creatives have the power to shape the future and drive change. We see the opportunity to lead by example, demonstrating that sustainability and creativity can go hand-in-hand.

How can we help your brand make a positive impact?

Track and measure the carbon footprint of your brand experiences

XAGzero is our carbon insights tool, built by the renowned experts at Inhabit and made for market-leading brands that want to drive real change faster. Designed to demystify the data with personalised carbon intelligence, we look to XAGzero to reduce the impact of our collaborations and projects, making better choices for the planet.

Harness the power of XAGzero

Get the insights you need to make a positive impact

Understanding what circularity is, why it’s relevant now, and who is pioneering the movement is crucial for brands of the future. In our insights report, Radical Circularity, we break down three key principles of the movement and detail how to translate them into retail experiences successfully, giving key examples such as the launch of Coachtopia to act as your blueprint for a more circular future.

Download our Radical Circularity insights report now

Combine sustainable logic with creative magic

Whether you’re launching a sustainable product or simply want your launches to be more sustainable, our industry-leading approach means you can bring stories to life with impact and authenticity using: Retail strategies that align with your brand’s wider sustainability goals; sustainable design approaches; circular solutions; sustainable production.

Discover our services

Strategy Design Production

A collaborative effort to inspire progress

We believe the most effective way of achieving tangible change is working closely with forward-thinking clients and suppliers to create the shift we need to see, together. Drawing on global gold-standards and the best minds in the industry, we can create credible, sustainable experiences that rewrite the norm, partnering with:

Materials Council to guide us on the best and most sustainable material choices for our projects
BSI to advise and train our team on sustainability gold standards and up-to-the-minute best practices
Terra Neutra to work on targeted, trusted ambitious projects to offset our carbon on a global scale
Science-Based Targets initiative to keep global warming below the 1.5-degree level in line with the Paris Agreement

“Brands should be a force for good - we work in close partnership with our clients to make smarter, more sustainable decisions”

Daniel Wigham, sustainability & strategy lead

What else are we doing to make a difference?

Being a B Corp

For StudioXAG, being a B Corp is much more than just ticking boxes and filling in forms; it’s a way we behave, how we see the world, and what we aim to achieve. We want to make being a ‘good’ business the default, not the goal. With our certification in hand, we can help accelerate the change we need to see, and set an example for others to follow.

Find out more

Committing to reaching Net Zero by 2035

We believe in taking meaningful action in the face of the climate emergency. Not just setting goals, but leading by example. That’s why we’ve committed to reaching Net Zero by 2035, working to define a positive long-term vision and strategy to help us get there. It’s time to shape a better future for our planet.

Discover our Net Zero Strategy here.

Monitoring our impact across progress, planet and people

Using our platform as a force for good we can make a bigger impact, from cutting supply chain emissions, to partnering with refugee aid organisation, Choose Love, our yearly impact report reports on our successes and highlights key areas for growth.

Download our latest impact report now.

Get in touch to create your next WOW moment with purpose