adidas Originals x StudioXAG: Deerupt 2 Launch
Continuing on from the success of the Deerupt shoe launch, the second instalment saw another bold graphic focus with a window and launch zone that echoed the distinctive mesh overlay used on the shoe.
Within the London flagship store, the window design comprised of a warped mesh grid with transparent apertures highlighting the product and created a disruptive optical illusion to the passerby.