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A rainbow of colour beams into Parisian concept store Colette for Havaianas

Havaianas → Rainbow

A colourful cubist creation inspired by the kaleidoscope of shades in Havaianas’ range of espadrilles.
Design, Production + Installation
StudioXAG
Photography
Melvyn Vincent + Colette

Havaianas x StudioXAG: Rainbow Concept Store

Tessellating multi-coloured translucent acrylic boxes occupy the window, suspending the product, as if appearing weightless.

A spectrum of coloured neon parallel lines accentuate the rainbow aesthetic, highlighting the product, whilst a glowing white strip featuring the Havaianas logo runs across the entirety of the installation.

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