Liberty x StudioXAG: World of Wonder

Iconic department store Liberty once again called on StudioXAG to bring the WOW to their festive season and produce a space that encouraged customers to lose themselves in the magic of the store, so that they may stumble upon surprising delights this festive season.

Playing on the themes of exploration and discovery – key pillars of the Liberty brand – we produced a series of window displays depicting outdoor scenes of camping in a ‘World of Wonder.’ The windows create a sense of adventure that draws customers into the store, where they find a giant-sized globe, marking the destination of their journey.

Through creative storytelling and handcrafted, mountainous scenes, we brought to life this voyage of discovery all set below a starry night sky with blue glowing lights and suspended fabric, echoing the famous Aurora Borealis.