This year, Santa has been busy baking sweets and cakes to bring a smile to the faces of Christmas shoppers.
A gang of gingerbread friends have teamed up with Heendy, The Hyundai’s cheeky mascot, popping up throughout the store to help Santa distribute candy and sweet treats.
The campaign has been rolled out to stores across South Korea, from Seoul to Daegu. Outside many of the locations, a magical oven takes centre stage beneath a huge Christmas tree. Inside, playful gingerbread friends have come to life, and can be caught dancing the Charleston, weightlifting or unwinding with a cocktail.
At the store’s flagship branch in Seoul, Heendy and the gingerbread friends parachute across the facade of the building, accompanied by oversized presents and candies. In-store, Santa has prepared fantastical tiered cakes which double-up as ski slopes for our cheeky gang gingerbread friends.
