Karen Millen x StudioXAG: Wishing Tree
To promote the Karen Millen Christmas wish list, we handcrafted these ethereal wishing tree installations from our London workshops. Delicate branches floated above bespoke hexagonal plinths showcasing Karen Millen products.
Screen printed metallic tags reflected the brand’s Christmas campaign, with yuletide wishes for peace and happiness combined with those for the perfect cosy knit or leather jacket.
Launched in Karen Millen’s three London flagship stores, the scheme offered customers the opportunity to win their Christmas wish list online.