Lush x StudioXAG: The Grand Bizarre

StudioXAG designed a minimal waste concept bringing to life LUSH’s festive circus style gift packaging. Wooden hands clutched shimmering star bubble bars, while flashes of animation peeked through spinning zoetropes and the magical story of LUSH was presented on bespoke illustrated TVs.

The installations were designed to be disassembled. All props were to be re-used and all materials were 100% recyclable, including reclaimed timber.

We produced displays for stores throughout Europe, featuring juggling hands and bright multi coloured bulbs. Reclaimed board units showcased LUSH products while illustrated TVs display campaign videos.