Calvin Klein → Summer 2022

With a new series of graphic window and instore displays, Calvin Klein showcases a new age of product through lovers, families, communities, and collectives for their Summer creative

Production + Installation

StudioXAG

Photography

Miguel Jimenez Fernandez

Calvin Klein x StudioXAG: Summer 2022

Evolving the design for their previous creative, Summer sees graphics of dewy condensation in cool hues across the fronts and insides of key stores, which are meshed with pavement-to-ceiling photography to reflect Calvin Klein’s core creative concept of connectivity through collective individuality.

Summer sits in gentle contrast to the Spring creative, with a more organic, flowing and unstructured design, which showcases the brand’s new collections, with a strong focus on swimwear.

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