Reimagining geometric forms for Calvin Klein

Calvin Klein Spring 2022

Calvin Klein’s SS22 collection launches with a sense of much-needed connection in mind, tied together through a distinct graphic language

Design

Calvin Klein + StudioXAG

Production + Installation

StudioXAG

Photography

Miguel Jimenez Fernandez + Melvyn Vincent

Calvin Klein x StudioXAG: Spring 2022

Launched across Europe, the displays reflect the essence of the new collection, framing outfits within glowing neon structures to celebrate the individual and connect the collective simultaneously.

This sense of connection flows through each element of the displays, with the geometric shapes morphing as the onlooker changes position, offering a variety of unique perspectives of the collection.