A luxuriously flocked display exhibits the Postbox bag for Anya Hindmarch

Anya Hindmarch Postbox

A tactile, striking scheme celebrating the art of craftsmanship.
Production + Installation
StudioXAG
Photography
Melvyn Vincent

Anya Hindmarch x StudioXAG: Postbox Launch

To launch the Postbox handbag and celebrate London Fashion Week, we worked alongside luxury brand Anya Hindmarch to produce their Autumn/Winter ‘19 window displays for Notting Hill, Mayfair and Kensington stores.

This chic, versatile bag is an instant classic, with its interior colour scheme inspired by the traditional British post box. Luxuriously flocked cylindrical plinths and a curved backdrop in rich crimson showcased the Postbox bag.

"To launch it I wanted to celebrate the almost lost art of slow communication and immerse our customers in this world of letterwriting."
Anya Hindmarch

The window displays were created to coincide with Anya Hindmarch’s London Fashion Week experience The Postbox Maze, an interactive art installation inspired by M. C. Escher’s mural, designed for The Hague Post Office.