Fred Perry x StudioXAG: Party Yarn Christmas Campaign

StudioXAG created a festive window rollout for Fred Perry’s stores around the world.

Playfully interpreting the idea of Christmas knitwear, we intertwined 1500 balls of yarn amongst giant jersey plaits which cascaded from the ceiling.

Product was suspended to create an illusion of dancing. Visuals of dancing feet on retro styled televisions suggested the presence of a person without the use of mannequins, and added an animated dimension to the windows. Rotating gold glitter balls added extra festive sparkle.