A futuristic, aromatic scent born from the clash between luxury craftsmanship and new-tech with notes of creamy lavender, energising lemon and woody vanilla.
More than a bottle: Tap your smartphone against Phantom’s cap and activate the NFC chip that’s embedded within to connect to Phantom Universe – a platform filled with exclusive content curated by Paco Rabanne: interactive filters, personalised playlists, augmented reality, interactive games and more.
To introduce the fragrance to Selfridges, we’ve created a series of activations in London, Birmingham and Manchester Trafford stores that capture Phantom’s innovative spirit.
In the window at Selfridges London, a giant 1.4m tall factice of the fragrance takes centre stage. As people pass by, the robot rotates to follow visitors down the street. A wall of digital ticker screens invites visitors to chat with Phantom. By simply scanning a QR code and writing a message, it will be displayed across the tickers for the world to see.
In-store, customers are given the opportunity to immerse themselves in the world of Phantom. At the Artists Counter, customers’ bottles can be engraved with their name or chosen artwork. A touchless activated fragrance diffuser allows for safe sampling.
A sustainable, innovative and easy-to-use refill allows customers to refill their fragrance in seconds. Phantom is made in France, from responsibly & ethically sourced ingredients like organic lavandin absolute, Italian lemon and vetiver from Haiti.
