Gant x StudioXAG: Nordic Nights Campaign

Bringing an endless winter forest to one of London’s busiest shopping streets. Illuminated birch trunks were reflected with mirrored walls and flooring. Accessories were nestled on top of birch trunks, amongst mannequins dressed in GANT’s warmest winter wollens. Windows were adorned with bespoke blizzard graphics simulating a flurry of snow, adding to the festive feeling.