Christian Louboutin x StudioXAG: New Year Campaign

To celebrate the new year, we worked with the team at Christian Louboutin to reimagine Galerie Vero Dodat, the classic Parisian passage which houses the brand’s first store, creating installations for the brand’s flagship store windows in London and Paris.

Traditional features such as checkerboard flooring and globe wall lights were offset by clean lined arches. We utilised a chic monochrome palette with flashes of red, a signature of the brand’s identity. Each archway framed an oversized digital screen showing Christian’s designs brought to life through moving illustrations.

Luxurious brass and mirror-faceted plinths appeared to defy gravity, spotlighting key products from the seasonal collection.