Mulberry x Mira Mikati by StudioXAG

We supported the launch of Mulberry’s new capsule collection including bags, ready-to-wear and accessories reflecting the fun and optimism of the start of the New Year.

To celebrate the collaboration, we brought Mira Mikati’s serpent-like, mischievous dragon character to life in the Regent Street windows and entrance. The installation was crafted in a bright green – signifying luck and new beginnings.

Mirroring Mikati’s optimistic and cheerful iconography, we produced moments of delight within the store to draw attention to the brightly coloured and playful product.

Using our carbon tracking tool XAGzero, we were able to advise on the use of materials and fixtures that can be repurposed or recycled, as well as lower impact alternatives such as jesmonite, ultimately reducing on the project’s carbon footprint.