Liberty | Immersive retail experience design + production London

Bringing scent to life for Liberty

Liberty → Liberty LBTY.

With the challenge to launch Liberty’s first ever fragrance collection, we brought to life each scent in a handcrafted and immersive display of nature.

Design

Liberty

Production + Installation

StudioXAG

Photography

Alex Kurunis

Videography

Alex Corona

Delighted to collaborate with the world-famous department store once again, we worked with the Liberty team to delve into each of the five LBTY. fragrances and their unique story, each based upon an olfactory translation of an archival Liberty print and developed by perfumers across the world.

"I was blown away with how StudioXAG brought to life the story of the LBTY. fragrance collection through the immersive scent pods and gorgeous handcrafted displays. We love collaborating with the team and trust them to go above and beyond with each brief."

Lisa Clemenger, Visual Merchandising Manager, Liberty

Reflecting the artisanal heritage of the brand, our workshop became a thriving garden overnight, filled with roses, iris flowers, figs, oranges, ferns and more – all handcrafted from paper by our skilled artisans.

The result? A series of window displays and an atrium installation, housing each of the fragrances and their respective props as well as walk-in rooms in which scent diffusers were placed to immerse shoppers as they are surrounded by print and foliage.