Christian Louboutin x StudioXAG: Loubi in Progress Campaign

To mark the launch of Christian Louboutin’s ‘Loubi In Progress’ collection, we collaborated with the Louboutin creative team to create these window displays which play with scale and proportion.

All the things you might find strewn around the designer while he’s sketching grew to massive proportions. Glossy Christian Louboutin branded pencils accompanied gigantic erasers and lustrous pencil sharpeners.

The floors of the scheme were scattered with oversized pencil sharpenings, whilst the glass was framed with bold tape measure graphics. To display product, plinths and shelving were torn straight from the walls, made from curls of Kraft paper usually seen emblazoned on the shoeboxes of Louboutin’s creations.