Calvin Klein x StudioXAG: Icebergs Campaign

To celebrate the holidays, we created a modular window rollout for all Calvin Klein Jeans and Underwear stores, with an elevated bespoke installation for the European flagship stores.

The hero product appeared to have been caught in a snowstorm, framed by black steel cube structures with outerwear suspended on bespoke clear acrylic hangers. Underwear was pressed between two clear panels enhancing the frozen state.

Monochrome abstracted iceberg graphics were fixed to the structures, complete with white strip lights framing and highlighting the pieces from the collection.

For the flagship stores bespoke artistic ‘frozen’ graphics were handmade using a mixture of salt and paint, which was then digitally manipulated before being printed and applied to each of the 4m high windows, framing each cube structure to create a total white-out across the whole store.