Paris Champs-Élysées

Montblanc → Happy Holidays 2021

For Montblanc’s Holiday campaign we’ve created a series of sculptural window installations where a precarious balancing act is taking place

Design
StudioXAG

Photography
Kristen Pelou (Paris), Duncan Chard (Dubai) + Studio SZ (Shanghai)

Montblanc x StudioXAG: Happy Holidays 2021

Baubles balance on sloping forms, accompanied by a selection of products centered around gifting showcased within the brand’s synonymous Snowcap emblem.

For key boutiques including Tokyo Ginza, Dubai Mall and Paris Champs-Élysées the campaign is amplified with a full façade wrap. Large triangular colour blocks executed in the campaign’s key colours of blue, gold and red create an eye-catching moment.

Shanghai Plaza 66

Shanghai IFC

The Dubai Mall