Celebrating 10 years of the Galaxy dress for Roland Mouret

Neiman Marcus, LA

Roland Mouret Galaxy 10

A global visual identity for a series of installations throughout the world's most prestigious department stores.

Design, Production + Install

StudioXAG

Photography + Video

courtesy of Roland Mouret
© Roland Mouret

Roland Mouret x StudioXAG: Galaxy 10 Collection

Centred around a campaign movie featuring an actress auditioning in a bare white, classically wood panelled room, StudioXAG fused the concept with a dash of surrealism. Windows portray a collection of monochrome doors revealing a multitude of peeking hands clutching the Galaxy capsule collection.

A giant, glossy number 10 takes centre-stage, mannequins nestled within, whilst product in stores is displayed on plinths comprised of luxuriously deconstructed interiors.

Neiman Marcus, LA
Neiman Marcus, LA
Selfridges, London
“The Galaxy dress, now in its tenth year, it took the fashion industry by storm when it went on sale in 2005 and became one of the most popular designs of the decade.”
Grazia
Printemps, Paris
Printemps, Paris
Printemps, Paris

Celebrating ten years of Roland Mouret’s famous Galaxy dress, this theatrical design was on show in windows and stores worldwide, including: Selfridges, London; Printemps, Paris; Bergdorf Goodman & Madison Avenue, New York; Neiman Marcus, LA and TSUM, Russia.

StudioXAG created the concept, fabricated and installed the European locations, and worked with partners in the USA and Russia to ensure our vision was delivered to the highest standard globally.

Madison Avenue, NY
Madison Avenue, NY
Bergdorf Goodman, NY
Bergdorf Goodman, NY