Coach x StudioXAG: Holiday ’22

A stylishly executed set of windows shine out across one of London’s most well-loved shopping streets, encased in colourful Christmas lights, with three grand trees to peek under, inside the split-level store.

The mechanised pair of nutcrackers stand proudly within the front windows, moving back and forth and side to side, as they offer up wrapped gifts and a roll of ribbon to passersby.

Gifts are piled high in the windows, topped with Coach’s sleek, signature accessories. A grand tree stands proudly in the centre of the ground floor, clearly visible through the front entrance, drawing shoppers in from the cold outside and into a warm and festive space – look closely, and you’ll see the tree is covered in bespoke, playful decorations to add that extra level of detail that Coach is famed for.