Get blown into the Swinging Sixties with Anya Hindmarch

Anya Hindmarch Anya’s Salon

Welcome to Anya's Salon, a Sixties inspired beauty parlour created to launch her debut book 'If In Doubt, Wash Your Hair'

Production + Install

StudioXAG

Photography

courtesy of Anya Hindmarch

Anya Hindmarch x StudioXAG: Anya’s Salon

The Salon is part of Anya Village, a neighbourhood of Anya Hindmarch stores on London’s Pont Street. The community centred space looks to explore the brand’s array of exciting ideas and collaborations.

Centred around the brand’s first ever boutique The Bespoke Shop, the village comprises 5 locations including The Village Hall, The Anya Cafe and The Plastic Shop which offers everything from bespoke gifts, specially created cakes and biscuits and their sustainable ‘I Am A Plastic Bag’ collection.

We’ve collaborated with the brand to launch the first takeover of The Village Hall, an ever-changing space designed to embody a succession of creative concepts and collaborations throughout the year. The first launch is Anya’s Hair Salon, a celebration of founder Anya Hindmarch’s book ‘If In Doubt Wash Your Hair’.

The retro, 60’s inspired hair salon acts as a Covid-safe launch party that individuals or groups of four friends can book into for champagne (or coffee) and a blow-dry as London opens up once again. The salon also offers wash and blow-dries in partnership with neighbours Neville Hair and Beauty.

"[The stores] are meant to be ever changing, something that is different from the online experience."
Anya Hindmarch
Anya's moodboard for the space