An industrial luxe pop-up at Harvey Nichols for adidas

adidas adidas X

A minimalist sportswear inspired space with an industrial edge to house cutting-edge Adidas collaborations.

Design, Production + Install

StudioXAG

Photography

Melvyn Vincent

adidas x StudioXAG: Harvey Nicholls Takeover

Designed in collaboration with the creative team at adidas, this year-long pop-up space in Harvey Nichols showcased fashion from Y-3, alongside designer footwear edits from Raf Simons, Rick Owens and Juun J.

adidas’ famous three stripes were interpreted into functional folded shelving to display footwear, fitted onto hot rolled steel clad walls. Y-3 clothing hung from metal frames, with a tall stripped metal locker and high-gloss black bench nodding to the sports aesthetic.