StudioXAG is growing—working with amazing clients, tackling some of our biggest projects yet and turning blue-sky thinking into reality.

With this growth comes a bigger impact. As we celebrate a second year as a B Corp, we remind ourselves of three key performance indicators: Progress, Planet and People.

Both internally through setting our strategy to reach Net Zero by 2035 and launching our upgraded carbon measurement tool, XAGzero, and through collaborations with the likes of Choose Love and The Good Plastic Company, this year has brought many achievements.

We’re continuing to push our purpose and reimagine retail for the better, making a real positive impact in the world. Read on to browse some of this year’s top highlights, or download our Impact Report for 2023-24 here.

Setting ambitious goals for a brighter future

We believe in taking meaningful action in the face of the climate emergency. Not just setting goals, but leading by example. That’s why, this year, we’ve committed to reaching Net Zero by 2035. Over the next 10 years, we’ll take ambitious steps to reduce our carbon footprint to make this possible.

Embracing the B Corp Community

This year has been filled with B Corp celebrations, from our in-house B Corp Month Bonanza, to attending B Corp community events in both London and Amsterdam, networking with like-minded brands.

Collaborating with purpose

We teamed up with The Good Plastic Company at Milan Design Week, to get designers thinking about how they can make better choices for our planet, collaborated with Choose Love and Shelter on their holiday stores and ran a fundraising campaign for Cool Earth to support a people-first approach to fighting climate change.

Enhancing our carbon measurement and insights

Designed to demystify the data with personalised carbon intelligence, we took XAGzero to the next level, with more insights to help brands reduce the impact of our projects and make better choices for the planet. This year, we’ve been able to measure and offset the carbon footprint of projects for brands like Liberty, adidas and Mulberry.

As we continue to grow, we have a responsibility to reduce our carbon emissions, help our clients make more sustainable choices, look after each of our team and have a positive impact on both people and planet.

Heading towards our third year as a B Corp, this landmark moment will see us go through the recertification process, pushing us to keep improving our results and being the best B Corp we can be.

We promise to continue to bring more purpose to all that we do.