We believe in taking meaningful action in the face of the climate emergency. Not just setting goals, but leading by example. That’s why we’ve committed to reaching Net Zero by 2035.

Reducing retail design’s carbon impact

It’s time to shape a better future for our planet, one that will leave a lasting impact for generations to come.

We understand that our industry has a significant role to play in the broader mission of decarbonisation. Creatives have the power to shape the future and drive change. We see the opportunity to lead by example, demonstrating that sustainability and creativity can go hand in hand.

By reducing our impact, sharing our experiences, and collaborating with our industry peers, our goal is to ultimately transform our industry for the better.

This strategy is crafted in alignment with the Paris Agreement and adheres to the industry-leading GHG Protocol and ISO 14040 and 14044 Standards, reflecting our commitment to high standards of climate action and sustainability.

“This journey is a continuous one, and we’re committed to learning, adapting and improving along the way, seeking new innovative methods of working and optimising for greater efficiency”

Xavier Sheriff, managing director and co-founder, StudioXAG

Our strategy is grounded around three main principles:

1. Ambition – StudioXAG is committed to achieving Net Zero by 2035, well ahead of the 2050 guidelines.

2. Action – We’re taking immediate action to reduce our emissions, and implementing new tools such as our carbon tracking initiative XAGzero, to aid in decarbonisation beyond our value chain.

3. Accountability – The delivery of this report is the start of our journey to Net Zero. We will maintain 3rd party monitoring of our progress to the highest industry standards and update our stakeholders annually.

How we'll get to Net Zero by 2035

Explore our full Net Zero Strategy here to learn more.