Stella McCartney x StudioXAG: Loop Lab

As part of the launch, StudioXAG were asked to create displays for the ‘Members and Non Members Only’ club – a space functioning as a connection between designer and consumer through events, exhibitions and activations. We created a simplistic display to showcase the Loop sneakers design process using gloss white finishes, clear acrylic, illuminating the product with a cool white light.

Display plinths framed the space, presenting the deconstruction of the Men’s and Women’s shoe, illustrating how the detachable soles clip onto the upper part of the shoe, enabling the product to be fully recyclable. The clear tanks featured apertures in the sides to allow customers to touch & discover the product.

The consumer journey culminated in the display of a complete shoe in the final acrylic housing.