Coach → Matty Bovan

Matty Bovan’s outlandish designs come to life in Coach’s Parisian flagship store, celebrating the luxury brand’s collaboration with the rising star of British fashion.

Coach x StudioXAG: Matty Bovan

Matty’s artistic vision for the window was realised with an ethereal hand-embellished birch tree dominating the window space, adorned with metallic foils, white and silver ribbons and fine gold threads.

With a collage aesthetic adding to the spectacle, Coach’s signature logo print was applied to window displays in brightly saturated hues.

Matty Bovan → Quote

"The windows just explode with a visual cacophony of Matty Bovan creativity, a glimpse into my world."

"It’s a veritable feast for the eyes."

i-D Magazine

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