JOSEPH → Holiday 2020

For our first collaboration with British-based luxury fashion label JOSEPH, we created a holiday window for their Fulham Road store

Production + Install

StudioXAG

Photography

Melvyn Vincent + Michael Franke

Joseph x StudioXAG: Holiday 2020

An organic installation of fabric drapes that flow through the stores expansive windows, where lengths of rope elegantly raise sections of the printed material to expose a mirror finish backdrop. The display is finished with a scorched pine floor which brings festive warmth and tactility.

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