Christian Louboutin → Le Bon Marche
Show stopping kinetic windows for Christian Louboutin to celebrate Le Bon Marché’s summer exhibition
Concept + Design
Christian Louboutin + StudioXAG
Photography + Video
Laurent Dubin
Production + Installation
StudioXAG
Interview
wrkshp studio
Christian Louboutin x StudioXAG: Le Bon Marche Paris Takeover
In partnership with Christian Louboutin, StudioXAG were commissioned to conceive, develop and fabricate windows at iconic French department store Le Bon Marché that were an ode to The City of Light, each acting as a surreal reimaging of Paris through the seasons.
Inspired by the Ella Fitzgerald song “I Love Paris In The Springtime”, each window display explores typical Parisian vignettes with a Louboutin twist.
Winner of Window Display of the Year at FRAME Awards 2018
With individually animated moving elements and paper-pop-ups, the schemes depict a variety of scenes including a Louboutin themed cafe and dancing legs in a Loubi Cabaret.
Christian Louboutin brand references and product iconography are worked into the illustrated scenes, with the seasonal collection taking a starring role highlighted with full colour photography.
Surprise, humour and layers of storytelling immerse the viewer into the wonderful world of Christian Louboutin.