StudioXAG

Fred Perry

Party Yarn

14 Stores Worldwide, November 2013

Window Multiple

Chunky knits teamed with a disco atmosphere create a high impact and vibrant display at Fred Perry Authentic Stores around the UK for Christmas 2013. 1500 balls of yarn are twisted into weaves and intertwined amongst giant jersey plaits which are playfully draped from the ceiling. Product is positioned to create an illusion of dancing, working in collaboration with the visuals on the television suggest the presence of a person without the use of a mannequin as well as adding an animated dimension to the windows. Rotating gold glitter balls add extra festive sparkle.