Fred Perry x StudioXAG: Great British Outdoors
We designed, produced and installed a bespoke space inspired by Fred Perry Way, a 14km walking route in Fred Perry’s hometown of Stockport.
The Great British Outdoors inspires a concept store for Fred Perry
Fred Perry → Great British Outdoors
Fred Perry’s Spitalfields store brings the outside in, filling the space with woodland and greenery.
Design, Production + Install
StudioXAG
StudioXAG
Photography
courtesy of Fred Perry
courtesy of Fred Perry
Featuring a wooden stiles merchandising system, tree-trunk seating and real trees bursting with vibrant green felt foliage lining the walls to create an idyllic pocket of countryside in the city.
Not to mention a replica of the bright blue and white Fred Perry Way signage, that caused some controversy with the locals.
