Diesel x StudioXAG: Boombox Display Campaign
StudioXAG brought Diesel U Music to the streets of London with a 6 week takeover of their three Carnaby St flagship storefronts, totalling 35m of enormous boombox!
Giant wooden boomboxes launch radio for Diesel
Diesel → Boombox
Three wooden boomboxes clad the front of Diesel’s men’s and women’s Carnaby Street stores to promote the launch of Diesel U Music Radio.
Design, Production + Install
StudioXAG
StudioXAG
Photography
StudioXAG
StudioXAG
We fabricated a mini soundbooth with transparent walls inside the women’s store, allowing the radio to be broadcast directly from the store for the one-day launch event. The station featured guest DJ’s such the infamous Jodie Harsh and special appearances from the likes of Jamie Winstone and Alfie Allen.
In a nod to the 90’s, the men’s store featured an enormous cassette deck complete with illuminated graphic equaliser and a vibrant blue trim, whilst the women’s featured multiple bespoke sliders knobs and dials, accented with a hit of fluorescent pink.
