X-rays reveal hidden details for Christian Louboutin

Christian Louboutin X-Ray

The inner workings of shoes and bags are captured with authentic X-rays, which were created in a London hospital.

Design

Christian Louboutin + StudioXAG

Production + Install

StudioXAG

Christian Louboutin x StudioXAG: X-Ray Campaign

Working with the team at Christian Louboutin we designed, fabricated and installed a series of surreal windows across Europe to mark Fashion’s Night Out.

Pulsing sequenced light-boxes and strobe lamps gave the impression of a real x-ray taking place in the windows, with lamps inspired by a vintage surgical lamp that Christian himself bought many years ago. The skeletons wore jewellery by British designers Michael Van Der Ham and Holly Fulton.