Liberty x StudioXAG: The Tree of Liberty

The narrative for 2019’s world renowned Liberty Christmas windows was the wonderfully mystical Tree of Liberty.

Rich, festive and bejewelled, StudioXAG produced an expansive Christmas display for the department store’s Great Marlborough Street windows and grand atrium.

Briefed with the fantastical tale of the Tree of Liberty far far away in an Age of Wonder, we referenced Liberty’s creative concept and brought it to life, transforming Liberty into a vibrant, unearthly wilderness.

Instore a suspended, eight metre high iridescent and textural Tree of Liberty also emerged from Liberty’s atrium, gently creeping up inside the department store’s scarves hall, completing this mesmerising scheme.

When you need magic, get our technical team on the case. Designed to WOW, and brought to life with the perfect equilibrium of engineering and artistry.

We hand sculpted the vast Tree of Liberty, wrapping it in deep teal velvet. Branches adorned with natural moss to evoke blossoms were scattered with twinkling lights. Rich shimmering terrain created an organic, earthy landscape. Mythical fruits adorned the display, constructed in shattered resin, hand-painted and cocooned in velvet . Magical animals created by Billie Achilleos completed an intriguing and majestical menagerie of colour.

Over 400kg of moss and approximately 230 metres of teal cotton velvet were used in this expansive display for Liberty windows and atrium.

Liberty’s Instagram received over 45,000 likes for the Tree on Instagram. StudioXAG also received 1,799 likes on Instagram, experiencing an increase in visibility by 620%, and an increase in comments by 4000%.