Y-3 x StudioXAG: The Future of Sportswear
StudioXAG defined a visual identity to launch Y-3 Sport worldwide. Designs were created for Y-3’s own brand locations in London, New York, Tokyo and Shanghai, alongside a global toolkit for shop-in-shop and concession spaces.
The collection’s nonconformist mantra spanned each in-store space, enhancing the renegade aesthetic of the collection alongside steel fixtures and bold campaign imagery.