Challenge

The ambition was to bring SKIMS’ established design language into a new context. The brand’s minimal, modern and inclusive aesthetic needed to sit seamlessly within Luisaviaroma’s avant-garde environment, while maintaining the precision, polish and consistency that define every SKIMS space.

Every material, edge and curve had to align with the global SKIMS codes.

Insight

In a curated environment built on discovery, clarity was the strongest gesture. A disciplined approach to colour, form and flow would allow the product to speak for itself, reinforcing SKIMS as a leader in fit, comfort and consistency while holding its own in a high-concept setting.

Solution

Working very closely with the team at SKIMS and from their design concept, we reimagined the basement floor and eight-metre window as an extension of the SKIMS world. The window became a striking first moment, with a regimented line of mannequins set against a bold backdrop to showcase the products full tonal spectrum.

Inside, high-gloss surfaces, rounded edges and signature tones created a calm, continuous environment. Core categories were presented with clean flows of colour, allowing guests to navigate the offer instinctively.

Function sat at the heart of the design. Bespoke under-counter drawers, engineered to the exact product box size, placed stock directly beneath each display to streamline self-service. Clear, minimal POS delivered essential education on fit and support levels without visual noise.

The result was a precise, cohesive and instantly recognisable SKIMS experience that felt completely at home within one of Florence’s most influential retail destinations.