Certified B Corp

Behind the ice for Montblanc

The Dubai Mall

Montblanc → Glacier

For Montblanc’s Glacier campaign, we conjure the spirit of the brand’s mountainous namesake
Design
StudioXAG
Photography
Pau Guerrero, Melvyn Vincent & Musthafa EK

Montblanc x StudioXAG: Glacier

Marking the first seasonal and lifestyle collection of the brand’s new creative direction, cracked ice graphics adorn the windows of Montblanc’s stores, neatly framing products within them and inviting passersby to look closer.

Barcelona
Harrods, London

Glacier → Related Projects

A fusion of craftsmanship and innovation for Montblanc
A fusion of craftsmanship and innovation for Montblanc
A magnificent balancing act for Montblanc
A magnificent balancing act for Montblanc
Frozen in time for<br> Montblanc
Frozen in time for
Montblanc
All wrapped up for the holidays with Montblanc
All wrapped up for the holidays with Montblanc
Honouring an iconic symbol of luxury for Montblanc
Honouring an iconic symbol of luxury for Montblanc
Launching a graphic collection with impact for Montblanc
Launching a graphic collection with impact for Montblanc