The Dubai Mall

Montblanc → Glacier

For Montblanc’s Glacier campaign, we conjure the spirit of the brand’s mountainous namesake

Design

StudioXAG

Photography

Pau Guerrero, Melvyn Vincent & Musthafa EK

Montblanc x StudioXAG: Glacier

Marking the first seasonal and lifestyle collection of the brand’s new creative direction, cracked ice graphics adorn the windows of Montblanc’s stores, neatly framing products within them and inviting passersby to look closer.

Barcelona

Harrods, London

Glacier → Related Projects

A fusion of craftsmanship and innovation for Montblanc

A magnificent balancing act for Montblanc

Frozen in time for
Montblanc

All wrapped up for the holidays with Montblanc

Honouring an iconic symbol of luxury for Montblanc

Launching a graphic collection with impact for Montblanc