LBTY Fragrances at Liberty: Case Study | StudioXAG

Challenge

Launched in October 2023 with full-run windows and an immersive atrium installation, LBTY Fragrances has since expanded from five to nine scents, allowing the windows and atrium to evolve season after season, each time offering a fresh expression of Liberty’s signature floral world.

Each new season at Liberty is a chance to rewrite the story, staying rooted in LBTY’s floral craft while letting every new scent take centre stage.

Solution

For the launch of their latest scent Tana Meadow, LBTY set out to take their Liberty atrium pop-up to new heights.Their in-house concept for a kinetic mobile became our blueprint, and together we transformed a delicate idea into a striking, gravity-defying centrepiece suspended at the heart of the atrium, celebrating the natural ingredients behind Tana Meadow and echoing Liberty’s signature Meadows fabric.

Through meticulous testing, we engineered a structure that felt as weightless as the scent itself, yet strong enough to display every ingredient with precision.

Taking centre stage alongside the hanging mobile of handcrafted florals and fruit, is a 1:14 replica of the ‘Tana Meadow’ bottle. Engineered for adaptability, its tinted interior and graphic cap can be easily swapped to match any fragrance in the line, allowing LBTY to reuse the prop for future campaigns and spotlight different scents with ease.

Moving beyond paper florals, this installation is layered in a rich storytelling. Sculpted vanilla pods, glossy acrylic fruit slices, and sparkling beads of water added texture and playfulness, nodding to the new fragrance notes while staying true to LBTY’s floral DNA.

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