Gant x StudioXAG: Leaves Campaign
GANT’s seasonal story of “Togetherness” burst into the brand’s flagship windows with a torrent of papercraft leaves visually connecting two windows, forming an arch of rich autumn colours.
Oversized fallen leaves signal the beginning of Autumn at GANT
GANT → Leaves
Inspired by the Danish concept Hygge, GANT’s Regent Street store is filled with oversized fallen leaves for Autumn.
Design, Production + Installation
StudioXAGPhotography
Melvyn Vincent
Transitional outerwear took centre stage beneath the dense archway of leaves, while illuminated faux neon profiles highlighted the fall foliage and added warmth to the windows.
Mirror floors reflecting the sculptural installation expand the concept beyond the confines of the window space, allowing the leaves to flow seamlessly into the store and truly bring the outside inside.
