Christian Louboutin | Department store windows design + production

A whimsical ode to Paris across ten iconic windows for Christian Louboutin

Christian Louboutin → Le Bon Marche

Show stopping kinetic windows for Christian Louboutin to celebrate Le Bon Marché’s summer exhibition

Concept + Design

Christian Louboutin + StudioXAG

Photography + Video

Laurent Dubin

Production + Installation

StudioXAG

Interview

wrkshp studio

Christian paints the leaves on the trees at the Jardin de Tuileries whilst wiggling legs kick out from gigantic flowers

Passers by are invited to dive into Christian’s world through the pop up pages of a super sized diary staged upon his writing desk

OMG! Christian’s diary opens to reveal a Parisian Morris column

In partnership with Christian Louboutin, StudioXAG was commissioned to conceive, develop and fabricate windows at iconic French department store Le Bon Marché that were an ode to The City of Light, each acting as a surreal reimagining of Paris through the seasons.

The historic Galerie Vero Dodat comes to life with a Louboutin twist

At the Cafe Loubi ladies at lunch read the scandalous stories of the product, splashed all over the pages of gossip magazine, OMG

Christian painting the finishing touch to an illustration - the iconic red sole, using his signature nail lacquer, a nod to the birth of the brand

Inspired by the Ella Fitzgerald song “I Love Paris In The Springtime”, each window display explores typical Parisian vignettes with a Louboutin twist.

At the Loubi Cabaret, synchronised showgirls are at work, their rhythmic movements framing the Paloma bag, the star of the show

Winner of Window Display of the Year at FRAME Awards 2018

Feet rest on the cinema seats at the Pagode as Autumn sets in & the red sole leaves drop from the trees

The pop-up book pops open to reveal a Parisian news kiosk, only to be kicked closed again by a Louboutin clad leg

With individually animated moving elements and paper-pop-ups, the schemes depict a variety of scenes including a Louboutin themed cafe and dancing legs in a Loubi Cabaret.

Three fragrances pop up all over the Paris skyline, whilst perfectly manicured hands try the larger than life scent for themselves

Christian Louboutin brand references and product iconography are worked into the illustrated scenes, with the seasonal collection taking a starring role highlighted with full colour photography.

Surprise, humour and layers of storytelling immerse the viewer into the wonderful world of Christian Louboutin.

Play Video

Gemma, StudioXAG Co-founder

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