A digitally-led window for Victoria Beckham x Reebok

Victoria Beckham x Reebok F/W 2019

Campaign videos and pulsating lights bring the collaboration to life.

Design, Production + Install

StudioXAG

Photo + Video

Melvyn Vincent

Victoria Beckham x Reebok: F/W 2019 Harrods Takeover

Harrods windows were awash with premium leisurewear brands to promote the department store’s designer sportswear collections on Level 5.

Amongst the windows was our display for an exciting Reebok x Victoria Beckham collaboration. We designed, built and installed a striking window display featuring a wall of screens to showcase campaign videos, bringing to life the partnership.

Perspective was skewed by incorporating pulsing LED strip lights encased in black steel mesh. Programmed lights illuminated in sequential patterns, adding movement to this dynamic window display.